Education
BSBA Marketing - Professional Selling Track
Relevant Courses and Coursework:
Intro to Professional Selling
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Provides an introduction to fundamental concepts and practices in professional sales.
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Emphasizes building and maintaining relationships with clients.
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Learning effective communication skills tailored for sales environments.
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Emphasizes hands-on learning through role-playing exercises, case studies, and industry insights.
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Covers customer relationship management, effective communication strategies, ethical considerations, and sales process optimization.
Consumer Behavior
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Explores the psychological, social, and cultural factors influencing consumer behavior.
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Covers methods and techniques used to study consumer preferences, trends, and buying behavior.
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Exploration of consumer decision-making processes and models
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Examines how consumers are motivated to make purchasing decisions and perceive products and brands.
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Analyzes the stages consumers go through from recognizing a need to post-purchase evaluation.
Marketing Research
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Provides an overview of qualitative and quantitative research methodologies used in marketing.
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Teaches techniques for sampling populations and analyzing data to draw meaningful insights.
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Introduction to data visualization and interpretation.
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Examines how research findings are used to inform strategic marketing decisions.
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Integrates the use of technology and software tools for data collection, analysis, and visualization in marketing research.
Business Finance
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Introduction to the principles and concepts of business finance.
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Covers techniques for analyzing balance sheets, income statements, and cash flow statements to assess a company's financial health.
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Teaches techniques for financial planning, budgeting, and forecasting to support strategic decision-making.
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Discusses concepts such as present value, future value, and the implications of time value of money in financial decision-making.
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Discusses strategies for managing current assets and liabilities to ensure liquidity and optimize operational efficiency.
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